---
title: Dealer Profile Overview
description: Dealership Profile
---

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# Dealer Profile Overview

## The Dealer Profile page provides a complete view of a dealership’s activity, performance, and engagement history. It includes contact details, inventory KPIs, sales trends, and direct access to quoting tools — all in one workspace.

### **![Screenshot 2025-10-21 at 2.53.36 PM](https://help.carketa.com/hs-fs/hubfs/Screenshot%202025-10-21%20at%202.53.36%20PM.png?width=670&height=335&name=Screenshot%202025-10-21%20at%202.53.36%20PM.png)**

### **Dealer Header & Global Controls**

**Dealer Identity Header**

Displays the dealership’s name, address, phone, and website.

- **User Action:** Click the phone number to call or click the website link to open in a new tab.
- **Note:** Contact details are pulled directly from the dealer’s CRM record.

**Status Pill**

Shows the current CRM status (e.g., Active, Prospect, Ignore).

- **User Action:** Click to change status if permissions allow.
- **Note:** Updates sync to the CRM automatically.

**+ Manage List**

Adds or removes the dealer from lists used for reporting or targeting.

- **User Action:** Click → select list(s) → Save.
- **Note:** Changes appear instantly in **Manage → Lists**.

**Primary Contact & Suggested Contacts**

Shows the main contact for the dealership and recommended alternatives.

- **User Action:** Click **Suggested Contacts** to view related people or **Add Contact** to create a new one.
- **Note:** Suggested contacts are generated from previous interactions and public data enrichment.

**View Rates (Beta)**

Opens the dealer’s rate quoting workspace to review eligible coverages for their vehicles.

- **User Action:** Click **View Rates** to open.
- **Note:** If accessed from Inventory, the current VIN context carries over.

**Share Menu**

Generates a public link or PDF summary for dealer sharing.

- **User Action:** Click **Share →** choose a share option.
- **Note:** Share activity is tracked under Page Views analytics.

---

### **Tabs Navigation**

**Profile / Inventory / Activity Tabs**

Switch between high-level views of dealer performance.

- **Profile:** KPIs, charts, and distribution breakdowns.
- **Inventory:** Current and sold vehicle tables.
- **Activity:** Tasks and notes related to this dealer.

---

### **Profile Tab**

**KPI Tiles**

- **Total Inventory:** Count of active units.
- **Avg. Price:** Average list price for current inventory.
- **Avg. Days on Lot:** Mean time vehicles remain unsold.
- **30-Day Turnover Rate:** Percentage of inventory sold in the past 30 days.

Each tile includes hover tooltips showing calculation details and trend deltas.

---

### **Engagement & Reputation**

**Dealership Health**

Displays Google rating, review count, years in business, and recent reviews.

- **User Action:** Click the Google icon to open the listing or leave an internal comment on the card.

---

### **Inventory & Sales Charts**

**Listed Inventory (Area Chart):** Trend of active inventory count over time.

**Total Inventory Sold (Line Chart):** Shows sales history and forecasts.

**Sales by Category (Stacked Bars):** View sales by make, body type, or region.

**Used Percent to Market (Table/Chart):** Displays pricing distribution relative to the market.

Users can hover for data, toggle views, or leave comments on any chart.

---

### **Mix & Distribution**

- **Inventory Breakdown by Make Region (Donut):** Displays brand origin mix (Asian, Domestic, European).
- **Mileage Distribution:** Shows vehicle counts and average days on lot per mileage range.
- **Pricing Distribution:** Groups inventory by price ranges for easy comparison.

---

### **Recency & Velocity**

- **Added Inventory (Last 7 Days):** Recently added vehicles.
- **Highest Selling:** Top-selling models and their sales-to-inventory ratio.

---

### **Activity Tab**

The **Activity** tab tracks all CRM activity related to the dealership.

- **Tasks Panel:** Create and manage follow-up items (calls, emails, meetings).
- **Notes Panel:** Add or view conversation logs and updates.

All entries sync automatically to the **Manage** module.

---

### **Layout & Comments**

- **Comment Buttons:** Add internal comments to specific cards.
- **Add Tiles / Edit Layout:** Customize dashboard layout or add KPI tiles.
- **Range Select:** Adjust time periods (30 / 90 days).
- **Table / Chart Toggle:** Switch visualization type per card.

---

### **Tips**

- Use **Comments** to leave context for teammates.
- Use **View Rates** for quoting directly from the profile.
- Tabs are deep-linkable via URL for faster navigation.

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